MARKETING STRATEGY. As the objectives of marketing specify what should be achieved, the marketing strategy specifies HOW to achieve the objectives of the Marketing Plan.
• How to launch new products in the market?
• How to increase the sale of products in current markets?
• How to penetrate new markets with current products?
• Should your company diversify and if yes how should the process of diversification be developed?
• Is the price policy advanced and if (how) should it be improved?
• Which forms of distribution of products should be applied?
• How should the sales and marketing be organized?
These and many other strategic issues are part of CMB’s advisory activities offered to provide you with a detailed plan about how your marketing strategy should be developed and implemented.