ADVERTISING (MEDIA) PLAN: Advertising or a media plan is a detailed analysis of the time, media and program during which your ad is going to be broadcast in specific media. In compiling the media plan, the main aspects that CMB acknowledges are your objectives, effective strategy development, well-targeted audience and the viewership rate of the specific TV program. Considering that CMB has long experience in this field -- as the exclusive agent of RTK'S advertising space -- and considering that CMB closely monitors the viewership rate of every program, we can conclude that with a media plan compiled by us, you can accurately and efficiently target your market segment When we speak about a media plan, we do not mean only television but other media as well, e.g. radio, daily newspapers, popular Internet sites, billboards and every other form of paid promotion.