MARKETING TRAINING: CMB has the full capacity to offer various professional marketing training sessions. Below you can see a sample of the training programs developed by CMB. Each session contains two components: 1) Interactive lecturing with specific “real world” examples, 2) Case studies - adapted with specific lecture materials to best suit your needs. SESSION 1) Basic Marketing - What is marketing? - Why marketing? - Why isn’t marketing the same as advertising? - What are the main marketing concepts? - What is “differentiation”, “positioning”, “SWOT analysis”, “brand,” etc? - What is “competitive advantage”? - What is “marketing mix” or “4P”? - Specific business examples of Kosovar and international enterprises - Examples of marketing successes and failures of Kosovar enterprises SESSION 2) Marketing plan Systematically and with specific examples we explain the entire marketing plan structure: - Defining the “vision”, - Defining the objectives - External and internal analysis - “SWOT” - Various models - Action plan SESSION 3) Promotions - Public Relations - Sales Promotion - Personal Selling - Advertising SESSION 4) Advertising Plan - Why advertising? - Is it necessary? - Analysis of advertising spots in various medias - Examples of success and failure - How to create advertising plan OTHER SESSIONS - Tailor-made marketing topics depending on your needs and requests